Privacy Policy

This Privacy Policy governs the manner in which TruAccel LLC, a Utah limited liability Company ("Company", "we", "our", or "us") collects, processes, retains, protects, and discloses information collected in connection with our consulting, implementation, and related services, including customer relationship management system advisory and implementation services, our website, and related business communications (collectively, the "Services").

This Privacy Policy applies to personal information collected:

• Through our website and related online services;
• In connection with business relationships, including prospective and current clients, vendors, and partners; and
• Through communications with us, including email, telephone, and other electronic or in-person interactions.

This Privacy Policy does not apply to personal information that we process on behalf of our clients in connection with our consulting and implementation services (see Client Data).

We may provide additional or different privacy policies that are specific to certain features, services, or activities. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Services after we make changes as described here is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates. By using our Services or interacting with us, you acknowledge that personal information will be handled as described in this Privacy Policy.

Types of Personal Information We Collect

A. Information You Provide

We collect personal information that you voluntarily provide to us, which may include:

• Name and business contact information (such as company name, title, email address, telephone number, and mailing address);
• Account or user credentials and related information;
• Information provided when requesting information, scheduling consultations, or otherwise communicating with us;

B. Information Collected Automatically

When you access or use our website, we may collect certain technical and usage information, including:

• IP address and general geographic location;
• Browser and device characteristics;
• Website usage information, such as pages visited, session duration, and referring URLs;

We use cookies and similar technologies to operate and improve our website to understand how visitors interact with our Services. You may manage cookie preferences through your browser settings.

C. Information from Third Parties

We may receive personal information from third parties, including:

• Referral partners and business collaborators;
• Professional networking platforms and industry events;
• Publicly available sources; and
• Service providers that support our business operations.

How We Use Personal Information

We use personal information for legitimate business purposes, including to:

• Provide, operate, and improve our Services;
• Communicate with prospective and current clients and manage business relationships;
• Respond to inquiries and provide support;
• Deliver business communications and marketing related to our services (subject to applicable law);
• Conduct analytics, planning, and service development;
• Protect against fraud, misuse, and security risks;
• Maintain the security and integrity of our systems and Services; and
• Comply with legal, regulatory, and contractual obligations.

Disclosure of Personal Information

We may disclose personal information in the following circumstances:

A. Service Providers and Contractors

We engage trusted third-party vendors and contractors to support our operations, such as providers of:

• Cloud hosting and infrastructure;
• IT, cybersecurity, and technical support;
• Customer relationship management and communications platforms; and
• Payment processing and accounting services.

These parties are contractually required to protect personal information and to use it only as necessary to perform services on our behalf.

B. Business Transfers

Personal information may be disclosed in connection with a merger, acquisition, restructuring, financing, or sale of all or part of our business, subject to appropriate confidentiality safeguards.

C. Legal and Compliance

We may disclose personal information to:

• Comply with applicable laws, regulations, or legal processes;
• Respond to lawful requests from governmental or regulatory authorities;
• Protect the rights, property, and safety of TruAccel, our clients, or others; and
• Enforce our terms of use, agreements, and policies.

We do not sell personal information to third parties.

Marketing and Communications

We may use business contact information to send communications about our Services, industry insights, events, or other professional content. You may opt out of marketing communications at any time by following the unsubscribe instructions included in our messages or by contacting us.

Client Data

In the course of providing consulting, implementation, and related services, we may process personal information on behalf of our clients, including customer and employee information contained in CRM or related systems ("Client Data").

In these circumstances:

• Our clients determine the purposes and means of processing such data and are responsible for providing required privacy notices;
• We act as a service provider or processor and process Client Data only in accordance with our contractual obligations and applicable law;
• We do not use Client Data for our own independent business purposes except as necessary to provide the Services or as otherwise permitted by contract or law; and
• We implement appropriate safeguards designed to protect Client Data.

Individuals whose personal information is included in Client Data should contact the relevant client directly regarding privacy rights or requests.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, or misuse. These safeguards may include risk-based security controls, access restrictions, encryption where appropriate, vendor oversight, and ongoing monitoring of our systems.

Despite these efforts, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy;
• Maintain client and business relationships;
• Comply with legal, regulatory, and contractual obligations;
• Resolve disputes and enforce agreements; and
• Support security, audit, and business continuity requirements.

We periodically review our retention practices and securely delete or deidentify personal information when it is no longer required.

Client Data is retained in accordance with contractual requirements and client instructions.

Your Choices and Rights

Depending on applicable law, you may have certain rights regarding your personal information, including the right to request access, correction, or deletion. You may also opt out of receiving marketing communications from us. To make a request, please contact us using the information below.

Children's Privacy

Our Services are intended for business users and are not directed to children. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected such information, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised "Last Updated" date. Continued use of our Services after changes are posted constitutes acceptance of the updated policy.

Contact Information

To exercise your rights or ask questions or comment about this Privacy Policy or our privacy practices, please contact: privacy@truaccel.com.